Creative direction, branding, and communications

Led the creative direction, design, and delivery of all visual and written content for FODZYME (digital and print)

Directed the end-to-end development of the FODZYME brand, guiding the cross functional teams through brand's inception from strategic concept to market realization

Elevated FODZYME's e-commerce conversion rates by 45% and boosted AOV by ~30% through innovative experimentation

Drove a multi-channel paid strategy, achieving a 2.2x ROAS and reducing customer acquisition costs significantly.

Built the email marketing system with top-tier performance (2.3% order rate, 63% open rate), and amplified Instagram following by over 2500% in 9 months

Created and optimized packaging design, leading to a 30% increase in customer return rates 

Reduced repurchase time by 38% through an onboarding support project

Managed the launch on Amazon with consistently high ROI (3-5x) and efficient ad spend (14-20% ACOS)

Created a sister brand (Zymed Foods) and managed a successful product line soft launch

Managed and designed impactful trade show exhibits 

Initiated a key brand partnership accounting for 23% of partner conversions, alongside comprehensive retail partner support

Directed the branding, design, and digital presence for the Zemedy app and Bold Health, including website development and social media management

Launched Bold Health's corporate parent brand, establishing a comprehensive virtual care system, and designed all associated brand collateral

Spearheaded the UK go-to-market strategy for B2B and B2C channels, forging key partnerships and enhancing brand presence, resulting in a 64% average sign-up rate in partner pilots

Managed UX/UI enhancements for Zemedy, significantly improving user experience, achieving a 4.7 app rating and securing 2x App of the Day features

Directed paid advertising campaigns across various platforms, attaining an average 12% CTR and 8% app install rate

Coordinated and promoted online events, such as webinars and summits, achieving a 37% average attendance rate, thereby boosting community engagement and brand education

Championed overall brand consistency and messaging across diverse marketing channels and platforms

Drove a 230% increase in social media following and a 328% boost in engagement through targeted campaigns

Produced video content with up to 19% engagement, including product explainers and in-depth interviews

Developed HTML5 marketing email campaigns, achieving a 167% increase in open rates

Led a multi-channel content strategy and managed blog content production

Produced thought leadership articles and curated editorial content from a team of writers

Led the copy and content creation for the website and marketing materials

Directed all visual content production, including video, photography, and graphics

Managed end-to-end video production, from ideation to online distribution

Optimized product and landing pages for enhanced performance

Ensured branding consistency across all company communications and partnerships

Led the UK Customer Communications team

Developed and executed a comprehensive customer communication content strategy, including all digital content

Enhanced the app's online presence through contributions to website, blog, and social media content

Developed a user-centric video series campaign, enhancing organic engagement by 23%

Directed UK customer communications, fostering a culture of excellence in customer service with an average NPS of 9.2

Supported the UK Sales Team in account management, enhancing client satisfaction and support 

Developed key administrative and time management skills in a dynamic start-up environment

Integral to JOB TODAY's UK launch, actively participated in cross-country field acquisition campaigns

Managed an individual sales pipeline, developing and implementing effective sales strategies

Maintained strong customer relationships, contributing to sustained client retention

Produced a diverse range of corporate and private events end-to end, from creative direction and pitching to managing  budgets, vendors, and event execution

Supervised theatre productions for young audiences, overseeing rehearsals and performance management

Served as an executive assistant to the managing director, contributing to agency leadership

Coordinated bookings for locations, equipment, casting sessions, and production staff

Played a pivotal role in first rounds of casting and conducting interviews

Managed program's webpage content and translated footage, ensuring seamless production flow

Managed logging and transcription projects, showcasing attention to detail and efficiency

Edited weekly video shorts, contributing to the station's multimedia content

Delivered comprehensive team briefs and efficiently handled production paperwork

Conducted thorough research for daily news stories, supporting the news team

Managed administrative tasks, providing reliable team assistance

Created and edited vox-pops and video clips